What this service includes
We write blog posts, articles, longform guides, and thought leadership pieces. Our content is research-based, meaning we look at what already ranks for your target keywords and we write something better than it. Not different. Better. We also look at the questions people are actually asking in your category and we write pieces that answer them directly and thoroughly. For most clients the right content strategy is a combination of high-traffic informational articles and lower-volume, higher-intent articles that capture people closer to a purchase decision. We can write both, but we recommend starting with a clear understanding of which audience you are trying to reach and what you want them to do after they read. Content that never reaches an audience is just writing. We focus on content that earns placement. Every article includes SEO fundamentals: target keyword, semantic keywords, meta title and description, header structure, and internal link suggestions.